The first ever collaborative song with and for fans
Type
Marketing Campaign
Partner
Universal Music
About
The Social Song was groundbreaking project that redefines fan collaboration in music creation. It was “the first song ever created and produced via the internet exclusively for and by fans” (Source: Wikipedia).
Celebrating the 20th anniversary of Enigma, it invited fans from around the world to contribute to the creative process, from selecting the vocals and musical elements to shaping the final mix. The result is a unique, crowd-sourced piece that blends Enigma’s signature sound with the collective input of its global fanbase—a true testament to the power of music and community.
Key Facts
— YouTube
Top #3 most viewed YouTube channel (music) in Spain
— Fan Engagement
55% increase in fan engagement across platforms, including Facebook, Twitter, YouTube, and Soundcloud
— Follower
More than 1M new fans across social platforms



